Buzzword of the year – the cloud
Now everyone does programming for ‘the cloud’. That is the ultimate place to be with your ‘app’ (another buzzword) – go visit the cloud. I was once lucky enough to assist to a salesman praise of the cloud. It’s horrific – I love it. The cloud has magic properties – you can do anything, achieve everything, f*** up nothing. Because, well, it’s the cloud.
Now let’s get things straight. The cloud doesn’t exist. It’s a bunch of computers put together. Google does that, Microsoft does that, Amazon does that, everyone does that. No magic – a bunch of computers put together. No superpowers granted – no super-technology. This was done since a lot of time. Now it’s only a bit more ‘public’. Around 1940s some dudes were talking about providing ‘computer power’ to everyone around an entire city and, why not, the world. 1940, no clouds, only dreamers. Now cloud, yet no computing power for everyone, just bullshit. Just some means to collect your data.
And while your information runs away from you (because, well, it’s in the cloud, why should I be more than an ignorant moron when I have ‘the cloud’) we sit back, relax and enjoy the new buzzword. Because everyone will take some more time from themselves, and the cloud will know them better than anyone. How does that feel? a bunch of machines know you better than you know yourself? But enough cyberpunk.
Anyway, fear the salesmen that throw the cloud at you. It’s not a new concept – it’s merely a name for the same things that happened since a lot of time.
PS: This post is now ‘in the cloud’. It was once in social media. once, it was web 2.0. Once it was HTML. Once it was AJAX. Once it was on the net. Once it was online. My blog just can’t settle, you know?